OUR FOUNDER
Ida Z. Lipscomb
A native of Liberia, West Africa, Ida is a licensed esthetician and makeup artist with many years of
experience and a broad client base in the San Francisco Bay Area. She relocated to the United States
to pursue her education and holds a B.S. Degree in Pre-Med/Biology. A registered nurse and certified
makeup artist with more than thirty years of experience, Ms. Lipscomb also holds an M.A. Degree in
Human Behavior. As a makeup artist, she discovered many clients wore makeup to cover up skin
imperfections. These imperfections affected the clients’ self-esteem, confidence, and overall lifestyle
and socialization. Inspired by this knowledge, Ms. Lipscomb decided to become a skin care specialist.
Built entirely as a referral business located in Oakland, California has enjoyed continued success,
treating thousands of satisfied clients since 1995. Through her development of the ZaidanRN
product line, Ms. Lipscomb’s clients have enjoyed even more remarkable transformations over the
years.